Ali G Is Back: Sacha Baron Cohen's Secret Movie Hits Theaters October 23rd

Remember when Ali G was everywhere in the late nineties? Well, Sacha Baron Cohen just confirmed that the legendary satirical character is making a major comeback with a brand-new theatrical film.“Ali G: Who Iz I?”arrives in theaters October 23, 2026, through Amazon MGM Studios, marking the character’s first big-screen appearance in 24 years. Cohen announced the project in true Ali G fashion, maintaining the character’s signature comedic voice while revealing the title on Instagram. This isn’t just any movie announcement—it’s actually a full-blown feature film that was secretly filmed using the exact same guerrilla documentary approach that made the Borat movies so incredibly successful.

The secrecy surrounding this project makes the whole thing even more exciting. Cohen went undercover to film real interviews with a seriously impressive roster of celebrity guests, and none of them knew they were being set up for a feature film. The interview subjects include notable figures like Noam Chomsky, Newt Gingrich, Andy Rooney, Buzz Aldrin, David Beckham, and yes, even Donald Trump. Each person probably thought they were doing a straightforward interview, only to find out later that they’d been pranked by one of comedy’s most iconic satirical characters. The original Ali G character first debuted on Britain’s“The 11 O’Clock Show”in 1998, with a feature film released in 2002.

For anyone who grew up during Ali G’s original run, this revival is pure nostalgia mixed with genuine anticipation. For younger audiences discovering the character for the first time, it’s a chance to understand why this style of comedy was so groundbreaking and influential. The October release date gives you plenty of time to catch up on the character’s history before the movie drops. Whether you’re a longtime Ali G fan or completely new to the whole thing, this October film is definitely going to be worth the theater trip. Are you planning to see“Ali G: Who Iz I?”when it arrives in October?